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For more than 35 years, American Suzuki Motor Corporation has been a leading player in America’s passion for motor vehicles.

After forging a reputation as a pioneer in the small SUV market, Suzuki does it again by introducing the new 2001 XL-7, its largest and most versatile vehicle ever. The XL-7 offers an unsurpassed combination of style, range of seating, cargo capacity and affordability to cut through the clutter of the increasingly competitive SUV market. With standard V6 power, impressive feature content and versatile three-row seating, the stylish new XL-7 is a more sensibly-sized and affordable alternative to the mammoth three-ton SUV.

In addition to the XL-7, the Suzuki line includes six more models acclaimed by media experts for the quality of their engineering and reliability – starting with the Grand Vitara: a vehicle so thoroughly designed it’s been called the next level of sport utility engineering. In fact, Motorweek named the Grand Vitara the “Best Small SUV of the Year” in 1999, and in 2000 it was named the Best Small SUV by the Texas Automotive Writers Association. Also in the mix are the sporty 2-Door and 4-Door Vitaras, the value-laden Esteem subcompact sedan, the award-winning Esteem Wagon, and the economical Swift.

For 2001, Suzuki updated its line up of more than 30 motorcycles and ATV’s with six totally new models including the all-new GSX-R600, the incredible GSX-R1000, the re-designed Bandit 1200 and 1200S, the exciting new DR-Z250, and the stylish VL800 Intruder Volusia. Suzuki will also have an early release of the new 2002 QuadMaster 50 with several other ATV models to follow..

On the water, Suzuki offers a full line of reliable, hard-working outboards from 5 to 225 horsepower, to meet every type of marine need. This includes the widest range of fuel-efficient EFI outboard motors, including our line of clean-burning, fuel-efficient, and award-winning 4-stroke models.

Suzuki's commitment to the U.S. is underscored by its corporate headquarters in Brea, California. This modern facility, along with five satellite offices across the country, employs hundreds of people in sales, marketing, technical assistance, accessories and distribution, all in support of millions of customers and more than 1,600 independently-owned Suzuki dealerships across the country.


An Innovative Beginning

Suzuki's rise to its current position as a manufacturer and distributor of high-quality automobiles, sport-utility vehicles, motorcycles, all-terrain vehicles and outboard motors would have been hard to predict 90 years ago when the company was started by Michio Suzuki in the small seacoast village of Hamamatsu, Japan. At that time, Suzuki's only desire was to build better, more user-friendly weaving looms.

For the first 30 years of the company's existence, its sole production focus was on these exceptionally complex machines. Suzuki textile looms were more innovative and higher in quality than competing machines of that era, and displaced the previously dominant British and Dutch products. Michio Suzuki was even awarded a Blue Ribbon Medal by the government of Japan for his contribution to the growth of the nation's economy through his industry-leading inventions.

Despite the success of his looms, Michio Suzuki realized that his company had to diversify, and he began to look at other products. Focusing on burgeoning consumer demand, he decided that building a small car would be the most practical new venture, based on the company's financial situation and expertise. The project began in 1937, and by 1939 several compact prototype automobiles had been completed. These first vehicles were powered by a Suzuki original: a then-innovative, liquid-cooled, 4-stroke, 4-cylinder engine. It featured a cast aluminum crankcase and gearbox and generated an impressive 13 horsepower from a displacement of less than 50 cubic inches (800cc).

Development of the project came to a halt when the government declared civilian passenger cars to be a "non-essential commodity," and Suzuki was ordered to halt production. Following the conclusion of the war in the Pacific in 1945, Suzuki once again began the production of looms. However, because materials were scarce and demand fluctuated wildly, Suzuki was unable to reach pre-war levels of production. In order to ensure that the enterprise would survive, Suzuki applied its engineering power to every product for which there was a demand: farm implements, heaters, tools--even musical instruments.

In 1946, loom production was spurred by the U.S. government's approval of shipping cotton to Japan. Suzuki's fortunes brightened as orders began to increase from domestic textile manufacturers. The joy was short-lived, however, because in 1951 the cotton market collapsed.

Faced with this colossal challenge, Michio Suzuki once again considered the average Japanese citizen's need for inexpensive transportation, and decided to create a new type of motor vehicle. His first effort was a motorized bicycle called the Power Free. Designed to be inexpensive and simple to build and maintain, the Power Free featured a 36cc 2-stroke engine. An unprecedented feature was the double-sprocket gear system, which enabled the rider to pedal with the engine assisting, pedal without engine assist, or disconnect the pedals and run with engine power alone. The system was so ingenious, the patent office of the new democratic government granted Suzuki a financial subsidy to continue motorcycle engineering research.

In a short time, the Power Free got a two-speed transmission, and was joined by a more powerful 60cc version called the Diamond Free. By 1954, Suzuki was producing 6,000 motorcycles per month and had changed its name to Suzuki Motor Co., Ltd. The die for Suzuki's future was cast.

Following the success of its first motorcycles, Suzuki created an even more successful automobile: the 1955 Suzulight. This technological home run included such radical innovations as front-wheel drive, 4-wheel independent suspension and rack-and pinion steering. Today, these features have become standard on cars throughout the world.

Quality Engineering Drives Success in U.S. Market

In 1963, Suzuki brought its newest motorcycles to America. Success came quickly, by giving riders a new level of value and reliability with a fast-growing line of motorcycles created for road riding, motocross, and everything in between.

By the late 1970s, having established its reputation with a strong line-up of 2-stroke bikes, Suzuki made the big transition to 4-stroke streetbikes with the introduction of the legendary GS series. By the early 1980s, Suzuki had firmly staked out its territory as a major player in the market for tough, reliable, high-performance road machines.

In 1977, Suzuki took to the water, forming a company to market its proven outboard motors in the U.S. By the 1980s, Suzuki was selling a complete line-up of 2-stroke motors, ranging from a modest 2 horsepower to a mighty 225 HP. Along the way, Suzuki had introduced a boatload of technological breakthroughs: oil injection...dual-plug heads...and MicrolinkTM, a computerized control system for optimal engine timing. To demonstrate its confidence in the product, Suzuki also broke through with the industry's first three-year limited warranty -- the longest ever offered on a full line of marine motors, then or now.

In 1982, Suzuki took the lead in the hot new market for all-terrain vehicles by introducing the first 4-wheeled ATV, the best-selling QuadRunner LT125. A full line of 4-wheeled ATVs soon followed. Shortly afterward, competing manufacturers copied Suzuki's pioneering design concept and introduced their own 4-wheeled ATVs.

Groundbreaking Technology Leads to Record Auto Sales

In 1985, Suzuki made a big breakthrough by introducing its automotive line to the U.S. For 30 years, Suzuki had been building a reputation in Japan as the manufacturer of the world’s best-engineered, best-running small cars. Forging ahead of the automotive pack, Suzuki transformed the U.S. market with the introduction of the affordable 4WD vehicle called the Samurai. Suzuki’s revolutionary sport-utility vehicles were snapped up by hundreds of thousands of Americans who wanted a tough, sporty, and practical means of transportation.

In 2000, Suzuki Motor Corporation became the fastest growing Japanese auto company in America, increasing sales by an amazing 22% over the previous year. In Japan, Suzuki again took home top honors as maker of the #1 selling vehicle in Japan. The Suzuki Wagon R was the top-selling vehicle in Japan, posting sales of 244,943 and marking its fourth consecutive year as the sales leader.

In the 16 years since Suzuki introduced its first automobiles to the States, the line-up has gone from a single vehicle to seven, including the all new XL-7. This model raises the bar for the competition in terms of key features, versatility, and a comfortable, quiet ride. The value of this practical vehicle is evident by its long list of standard features. Check out the XL-7 page – you’ll be impressed.

Motorcycles & ATVs Transform World Market

While Suzuki was launching the SUV boom, its motorcycles were kick-starting the era of lightweight superbikes. Starting with the first streetbike truly modeled on racetrack specifications, the 1986 GSX-R750, Suzuki has continuously refined the GSX-R formula in the key 600, 750, and new-for-2001, the 1000cc displacement categories.

In 2000, Suzuki riders dominated the competition and continued to own the racetrack on their way to winning the FIM 500cc World GP, AMA Superbike, AMA 750 Supersport, Formula USA Unlimited Superbike and Sportbike, and WERA Endurance championships. This year, Suzuki introduced two new GSX-R’s: the incredible new GSX-R600 and the unbelievable GSX-R1000. It is this dedication to continual refinement that will keep Suzuki GSX-R’s at the front of every racetrack starting grid and first in the hearts of serious street riders.

Beginning in 1960, when Suzuki was awarded the Replica Trophy for its initial entry in the 125cc class at the famed Isle of Man TT, Suzuki riders have waged war on racetracks around the world, netting a disproportionate share of victories - including 10 World Championships in the premier class of GP road racing, 27 motocross GP titles and scores of AMA championships, plus victories at LeMans, the Bol d’Or, and class sweeps at the circuit where it all started: The Isle of Man.

Suzuki’s commitment to the highly competitive world of motocross is evidenced by the presence of Team Manager and five-time World Motocross Champion, Roger DeCoster. For 2001, Roger has formed an impressive race team including the AMA 125cc Outdoor National Champion and freestyle Superstar, Travis Pastrana; the talented Kevin Windham; newcomers Danny Smith and Rodrig Thain; as well as the AMA’s Horizon Award Winner, Ben Riddle.

This year, Suzuki is sure to dominate the pavement. Team Suzuki’s Mat Mladin returns as the reigning two-time AMA Superbike Champion, while every other type of racing from 750 Supersport to NHRA Pro Stock continues to be dominated by Suzuki-powered machines.

IMTEC Awards(8779 bytes)
Award Winning Technology on the Water

And while Suzuki motorcycles have dominated racetracks, Suzuki outboards have continued to win over boat owners with the best selection--and best warranties--offered by any manufacturer.

In 1998, Suzuki introduced the industry's first 4-stroke EFI outboards in the 60/70 horsepower class. These new motors were the first to combine clean, quiet and efficient 4-stroke technology with the performance of digital sequential electronic fuel injection. These new-technology motors won the prestigious IMTEC (International Marine Trades Exposition and Convention) Innovation Award at McCormick Place in Chicago.

In 1999, Suzuki went the next step and introduced the first 4-stroke EFI outboards in the 40/50 horsepower class. In an industry first, Suzuki again won the prestigious IMTEC Innovation Award for advancements not found on any other motors in their class, including a 4-valves-per-cylinder/dual overhead cam design, digital electronic fuel injection, and a pulse-tuned, long branch intake manifold. These breakthrough products have made Suzuki the world's leader in EFI 4-stroke outboard technology.

For 2001, Suzuki has again expanded its advanced 4-stroke outboard line with the addition of two new models – the DF90 and DF115. These motors bring Suzuki’s renowned electronic fuel-injected 4-stroke efficiency, performance and reliability to a whole new class of boaters. Now owners of offshore fishing boats, pontoon boats, aluminum boats, fiberglass skiffs and more can enjoy Suzuki’s advanced engineering.

The Tradition Continues

What was once a small group of dedicated engineers, designing the world's finest weaving machinery, has today grown into a worldwide company of almost 15,000 people, who create and distribute products in more than 170 nations. Worldwide, Suzuki sells more than 1,800,000 automobiles and sport-utilities a year, surpassing the sales of such renowned marques as BMW, Mercedes and Saab. Suzuki motorcycles are the first choice of more than 2,000,000 riders every year. And global sales of Suzuki outboards continue to grow.

Throughout the new century, Suzuki will continue its unique tradition of technological trailblazing--for a unique group of customers who appreciate solid value, superior engineering, and designs that blaze trails for the future.

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