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Yamaha
| Name: |
Date Entered: |
| Yamaha |
08/07/2001 |
About Yamaha
Corporation of America
- Established in 1960, the Yamaha Corporation of America (YCA) (then
Yamaha International Corporation), offers a full line of musical
instruments, audio/visual, and computer-related products to the U.S.
market. Also, YCA owns a subsidiary named Yamaha Exporting, Inc.,
which is engaged in exporting many products and materials to overseas
markets including Japan.
- A substantial percentage of product sold in the U.S. is domestically
manufactured at Yamaha Musical Products (YMP - band and orchestral
instruments) in Michigan, and Yamaha Music Manufacturing (YMM - pianos
and professional audio equipment) in Georgia. Both factories are
wholly-owned subsidiaries of YCA.
- Yamaha Electronics Corporation (YEC - audio/visual products and
services) in California as well as Yamaha Music Latin America (YMLA -
musical instruments for south-central America) in Florida are also
YCA's wholly-owned subsidiaries.
- Within YCA, there are several sales and marketing divisions, i.e.,
keyboard products, band and orchestral instruments, audio, guitar and
synthesizer products, and consumer products. In addition to these
product divisions, YCA has a Music Education Division, Customer
Satisfaction Group, and other corporate administrative divisions
including Finance, Information Systems, Operations, Personnel, and
Administration.
- Yamaha Corporation of America is a wholly-owned subsidiary of Yamaha
Corporation, Japan, and is the largest of all global subsidiary
companies.
- The Yamaha Motor Corporation, Ltd., begun in 1955, is a major part
of the entire Yamaha group, but is a separately managed business
entity from the Yamaha Corporation. The Yamaha Motor Corporation is
the second largest manufacturer of motorcycles in the world. Yamaha
Motor Corporation owns its wholly-owned subsidiary in the U.S. called
Yamaha Motor Corporation, USA, that is handling not only motorcycles,
but also snow mobiles, golf carts, outboard engines, and water
vehicles, under the brand name of Yamaha as well.
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